Description

We’re looking for a hands-on marketing manager who understands Shopify merchants, eCommerce, and SaaS growth.
This role is not about generic marketing—it’s about driving qualified Shopify merchants to install our apps and helping them succeed after install.

You’ll work closely with the founder, product, and support teams to turn product value into clear, merchant-focused messaging across the Shopify App Store, website, email, and content channels.

Key Responsibilities

Shopify App Store Growth (Core Responsibility)

Optimize Shopify App Store listings:

• App title, subtitle, short & long description
• Feature bullets (conversion-focused)
• Screenshots copy & flow
• Pricing page messaging

Research keywords merchants actually search for

Continuously A/B test:

• Messaging
• Feature order
• Value propositions

Monitor:

• Install → trial → paid conversion
• Uninstall reasons & drop-off points

Merchant-Focused Positioning & Messaging

• Translate features into merchant benefits (AOV, conversion, time saved, wholesale efficiency)
• Create use-case-based positioning:
  • DTC vs Wholesale
  • B2B vs B2C
  • Shopify Plus vs non-Plus
• Align messaging across:
  • App store
  • Website
  • In-app onboarding
  • Emails

Content & Demand Generation

• Plan and execute content that attracts Shopify merchants:
  • Blog posts (use cases, comparisons, guides)
  • Landing pages for specific problems (e.g. “Wholesale bulk ordering”)
  • Feature announcements
• Collaborate on:
  • Case studies
  • Merchant success stories
  • Review amplification (social & app store)

Email & Lifecycle Marketing

• Improve:
  • Install → activation emails
  • Trial conversion emails
  • Feature education emails
  • Churn reduction emails
• Segment merchants by:
  • Store type
  • Plan
  • Usage behavior
• Focus on education, not promotion

Competitive & Market Research

• Track competing Shopify apps:
  • Pricing
  • Positioning
  • Feature emphasis
• Identify:
  • Gaps
  • Weak messaging
  • Opportunities to differentiate
• Share insights with product & leadership teams

Collaboration & Execution

• Work with:
  • Product team (features → messaging)
  • Support team (real merchant pain points)
  • Design team (screenshots, banners, visuals)
• Execute fast, iterate faster

Job Responsibilities

Required Skills & Experience

Must-Have

• 2+ years experience in:
  • SaaS marketing OR
  • Shopify app ecosystem
• Strong understanding of:
  • Shopify merchants
  • eCommerce workflows
  • DTC & Wholesale/B2B
• Hands-on experience with:
  • Shopify App Store optimization
  • Conversion-focused copywriting
• Ability to turn features into benefits

Nice-to-Have (Big Plus)

• Worked with:
  • Shopify Partners
  • SaaS trial-based products
• Familiar with:
  • GA4, Mixpanel, or similar
  • Hotjar / session recordings
  • Email tools (Klaviyo, Customer.io, etc.)
• Experience marketing to international merchants

What This Role Is NOT

• ❌ Not social-media-only marketing
• ❌ Not performance ads-only
• ❌ Not brand-only or “vanity marketing”

This is a growth + conversion-focused role.

• Competitive Salary & regular appraisal
• Free breakfast, lunch, tea, coffee, snacks.
• Yearly 02 festival bonuses.
• Half-Yearly salary review.
• Work with the enthusiastic & fastest growing team.
• Materials, sessions, and many opportunities to grow and advance.
• Maternity and paternity leave
• Marriage Leave
• Friendly Environment, No bossing around
• Marriage Benefits, if you get married(for the first time :D) after being permanent, you will get a special marriage bonus, within our yearly budget.
• Yearly special bonus (after being permanent)
• Other benefits as per company policy.